Curl Clarity Shampoo
At times your coils or curls just won't act right and it's difficult to make them shine and behave. These are the tell-tell signs that it's time to remove the old, dulling residue and make a fresh clean start, but without dehydrating your hair.
Benefits
Gently removes product build up and environmental impurities from the hair and scalp.
Sulfate-free. Will not strip hair of the precious natural moisture that makes it thrive.
Leaves behind moisture, preventing hair from becoming dried out, rough-looking and unmanageable.
Safe for color-treated hair.
After use, your hair will be ready to receive again all of the good things you give it for style and maintenance
Ingredients
Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Fragrance/Parfum, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Limonene.
Usage
Wet hair thoroughly.
Gently massage into lather throughout hair and scalp.
Rinse well.
Repeat as necessary.
Follow with conditioning. Use either As I Am Hydration Elation Intensive Conditioning Treatment or As I Am Leave-In Conditioner.
Ingredients
Aqua/Water/Eau, Sodium Lauroyl Sarcosinate, Cocamidopropyl Betaine, Hydroxypropyl Methylcellulose, Cocos Nucifera (Coconut) Fruit Powder, Phyllanthus Emblica Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Fragrance/Parfum, Citric Acid, Phenoxyethanol, Caprylyl Glycol, Sodium Benzoate, Limonene.
Usage
Wet hair thoroughly.
Gently massage into lather throughout hair and scalp.
Rinse well.
Repeat as necessary.
Follow with conditioning. Use either As I Am Hydration Elation Intensive Conditioning Treatment or As I Am Leave-In Conditioner.
About us
As. I. Am.
This is our slogan and our truth.
As I Am was born out of a well-thought out, deliberate and caring process.
Dr. Ali N. Syed, a master hair care chemist and entrepreneur, began to hear it more and more as he traveled the world.
In 1984, he started Avlon out of his own garage. Avlon grew quickly and became a popular brand for professional hair stylists around the world.
But in the mid 2000's, women of color with naturally coily and curly hair textures, began asking more and more
It took no less than a dozen professional hair care chemists, (several with Ph.D.'s), at least 10 professional hairstylists; countless happy helpers among employees and the community at large; hundreds of research & development hours and hundreds of thousands of investment dollars to make the vision a reality.
It was all so worth it, because it culminated in the birth of a wonderful array of products, aptly brand-named "As I Am".
It took no less than a dozen professional hair care chemists, (several with Ph.D.'s), at least 10 professional hairstylists; countless happy helpers among employees and the community at large; hundreds of research & development hours and hundreds of thousands of investment dollars to make the vision a reality.
It was all so worth it, because it culminated in the birth of a wonderful array of products, aptly brand-named "As I Am".
