About us
As. I. Am.
This is our slogan and our truth.
As I Am was born out of a well-thought out, deliberate and caring process.
Dr. Ali N. Syed, a master hair care chemist and entrepreneur, began to hear it more and more as he traveled the world.
In 1984, he started Avlon out of his own garage. Avlon grew quickly and became a popular brand for professional hair stylists around the world.
But in the mid 2000's, women of color with naturally coily and curly hair textures, began asking more and more

