🇬🇧 Free Delivery to United Kingdom
From our warehouse to your door — track every step of the way
We ship worldwide with care
Confirmation email sent instantly
Picked & packed with care
Shipping confirmation sent
On its way to you
Enjoy your purchase!
Note: All delivery timeframes start from the day after you place your order, unless otherwise specified.
Changed your mind? No problem.
Start a return request and tell us about your item. We'll provide a return authorization and detailed instructions.
Pack your item in its original condition with all tags attached. Use our label or your preferred carrier.
Once we receive and inspect your return, we'll process your refund within 5-10 business days.
No! We ship all orders DDP (Delivery Duty Paid). All VAT and customs duties are included in your order total, so there are no surprise fees — even for orders over €150.
IOSS is an electronic portal for handling VAT on EU imports. What this means for you: We include VAT in all prices and handle customs. Your orders ship DDP, so you pay nothing extra on arrival.
You'll receive confirmation emails when your order ships. Gift card purchases don't count towards free delivery. We cannot deliver to military addresses in EU countries. Problems? Contact us.
Promo code - 5% Off your First Order
Achieve sleekness wherever you desire with As I Am Smoothing Gel (227g/8 oz). This superb smoother delivers strong, flexible, long-lasting control without flaking or crunch, making it ideal for smoothing hairlines, edges, buns, and taming flyaways.
Formulated specifically for Type 3 and Type 4 curly and coily hair textures, this lightweight, water-based gel smooths without causing reversion, buildup, or stiffness. It dries clear and rinses out easily, leaving no residue or grease.
This gentle formula is made with organics that condition the hair while holding it in place. It is free from Sulphates, Silicones, and Parabens, making it safe for color-treated hair and Curly Girl Method approved.
Wherever and whenever you want your hair to "lay down and stay awhile", reach for this superb smoother. It doesn't contain harsh ingredients... Instead, it's made with organics which do the job, but in a gentle, healthy way. Great for smoothing the hairline or other areas of your "do" where you desire sleekness.
Benefits
Provides a secure hold
Moisturizes
Adds shine
Rinses easily from the hair when it's time to cleanse
Won't dry out, harden or roughen hair
Aqua/Water/Eau, Betaine, Glycerin, Laureth-23, Triethanolamine, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Carbomer, Beta Vulgaris (Beet) Root Extract, Hydrolyzed Wheat Protein, Potassium Sorbate, Phenoxyethanol, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum (Anise Alcohol, Coumarin, Limonene)
Usage
Apply gel and smooth down, using your fingers or a soft natural bristle brush.Best if applied to clean, damp hair. Use a spray bottle to dampen hair if necessary.
Allow hair to dry completely before touching it again.
For next-day refreshing, dampen the area where the gel was applied, and smooth.
Aqua/Water/Eau, Betaine, Glycerin, Laureth-23, Triethanolamine, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Carbomer, Beta Vulgaris (Beet) Root Extract, Hydrolyzed Wheat Protein, Potassium Sorbate, Phenoxyethanol, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum (Anise Alcohol, Coumarin, Limonene)
Usage
Apply gel and smooth down, using your fingers or a soft natural bristle brush.Best if applied to clean, damp hair. Use a spray bottle to dampen hair if necessary.
Allow hair to dry completely before touching it again.
For next-day refreshing, dampen the area where the gel was applied, and smooth.
As. I. Am.
This is our slogan and our truth.
As I Am was born out of a well-thought out, deliberate and caring process.
Dr. Ali N. Syed, a master hair care chemist and entrepreneur, began to hear it more and more as he traveled the world.
In 1984, he started Avlon out of his own garage. Avlon grew quickly and became a popular brand for professional hair stylists around the world.
But in the mid 2000's, women of color with naturally coily and curly hair textures, began asking more and more
It took no less than a dozen professional hair care chemists, (several with Ph.D.'s), at least 10 professional hairstylists; countless happy helpers among employees and the community at large; hundreds of research & development hours and hundreds of thousands of investment dollars to make the vision a reality.
It was all so worth it, because it culminated in the birth of a wonderful array of products, aptly brand-named "As I Am".
It took no less than a dozen professional hair care chemists, (several with Ph.D.'s), at least 10 professional hairstylists; countless happy helpers among employees and the community at large; hundreds of research & development hours and hundreds of thousands of investment dollars to make the vision a reality.
It was all so worth it, because it culminated in the birth of a wonderful array of products, aptly brand-named "As I Am".
Category: Haircare
Skin Type: All Skin Types
Texture: Gel
Routine Step: Style
Scent: Aloe, Aloe Vera
Apply a small amount to edges or sections where sleekness is desired. Smooth with fingers or a brush. For stronger hold, layer with leave-in conditioner or butter.
Safety: Avoid getting into eyes, In event of contact, flush with water. Keep out of reach of children.
EAN: 0784922250278
Release Date: 01 January 2024
From our door to yours—rely on our global network for quick and secure delivery, wherever you are.
Your satisfaction is our priority. Enjoy free returns within 30 days, making every purchase completely risk-free.
Rest easy knowing that your financial data is secure with our robust, encrypted payment system.
Wherever and whenever you want your hair to "lay down and stay awhile", reach for this superb smoother. It doesn't contain harsh ingredients... Instead, it's made with organics which do the job, but in a gentle, healthy way. Great for smoothing the hairline or other areas of your "do" where you desire sleekness.
Benefits
Provides a secure hold
Moisturizes
Adds shine
Rinses easily from the hair when it's time to cleanse
Won't dry out, harden or roughen hair
Aqua/Water/Eau, Betaine, Glycerin, Laureth-23, Triethanolamine, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Carbomer, Beta Vulgaris (Beet) Root Extract, Hydrolyzed Wheat Protein, Potassium Sorbate, Phenoxyethanol, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum (Anise Alcohol, Coumarin, Limonene)
Usage
Apply gel and smooth down, using your fingers or a soft natural bristle brush.Best if applied to clean, damp hair. Use a spray bottle to dampen hair if necessary.
Allow hair to dry completely before touching it again.
For next-day refreshing, dampen the area where the gel was applied, and smooth.
Aqua/Water/Eau, Betaine, Glycerin, Laureth-23, Triethanolamine, Aloe Barbadensis Leaf Extract, Sodium Benzoate, Potassium Sorbate, Erythorbic Acid, Citric Acid, Carbomer, Beta Vulgaris (Beet) Root Extract, Hydrolyzed Wheat Protein, Potassium Sorbate, Phenoxyethanol, Potassium Sorbate, Caprylyl Glycol, Phenoxyethanol, Fragrance/Parfum (Anise Alcohol, Coumarin, Limonene)
Usage
Apply gel and smooth down, using your fingers or a soft natural bristle brush.Best if applied to clean, damp hair. Use a spray bottle to dampen hair if necessary.
Allow hair to dry completely before touching it again.
For next-day refreshing, dampen the area where the gel was applied, and smooth.
As. I. Am.
This is our slogan and our truth.
As I Am was born out of a well-thought out, deliberate and caring process.
Dr. Ali N. Syed, a master hair care chemist and entrepreneur, began to hear it more and more as he traveled the world.
In 1984, he started Avlon out of his own garage. Avlon grew quickly and became a popular brand for professional hair stylists around the world.
But in the mid 2000's, women of color with naturally coily and curly hair textures, began asking more and more
It took no less than a dozen professional hair care chemists, (several with Ph.D.'s), at least 10 professional hairstylists; countless happy helpers among employees and the community at large; hundreds of research & development hours and hundreds of thousands of investment dollars to make the vision a reality.
It was all so worth it, because it culminated in the birth of a wonderful array of products, aptly brand-named "As I Am".
It took no less than a dozen professional hair care chemists, (several with Ph.D.'s), at least 10 professional hairstylists; countless happy helpers among employees and the community at large; hundreds of research & development hours and hundreds of thousands of investment dollars to make the vision a reality.
It was all so worth it, because it culminated in the birth of a wonderful array of products, aptly brand-named "As I Am".
