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IOSS is an electronic portal for handling VAT on EU imports. What this means for you: We include VAT in all prices and handle customs. Your orders ship DDP, so you pay nothing extra on arrival.
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Promo code - 5% Off your First Order
This professional, salon-strength purple shampoo utilizes violet pigments to instantly banish brassy tones and brighten blonde hair. It is formulated with the PLEX-REPAIR system to restore the core of the hair while enclosing each strand, reducing breakage by up to 90% for your lightest blonde yet.
This nourishing shampoo revitalizes and restores color while minimizing damage caused by coloring. It is designed to leave you with brighter locks wash after wash.
Achieve your brightest blonde using Charles Worthington's Strongest Purple Shampoo, noted as the strongest purple shampoo on the UK High Street.
REDUCING BREAKAGE BY 90%
PLEX-REPAIR system restores the core of the hair whilst enclosing each strand to lessen breakage and strengthen hair.




With ColourPlex Ultra Violet, yellow, brassy tones are banished in just one wash! Boost your bright blonde even more by leaving our UV Treatment on damp hair for 1 minute before rinsing.
Ultra Violet instantly gives you that salon-fresh, bright blonde and repairs damage to hair in just one wash. Our Violet range is a more gradual effect for those who prefer less intense toning, and is designed to be used more often.
Category: Haircare
Skin Type: All Skin Types
Texture: Shampoo
Routine Step: Cleanse
Scent: Unscented
Apply to wet hair. Massage into a lather. Leave on for a few minutes to brighten blonde hair. Rinse thoroughly.
EAN: 5060420338720
Release Date: 24 March 2021
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