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Note: All delivery timeframes start from the day after you place your order, unless otherwise specified.
Changed your mind? No problem.
Start a return request and tell us about your item. We'll provide a return authorization and detailed instructions.
Pack your item in its original condition with all tags attached. Use our label or your preferred carrier.
Once we receive and inspect your return, we'll process your refund within 5-10 business days.
No! We ship all orders DDP (Delivery Duty Paid). All VAT and customs duties are included in your order total, so there are no surprise fees — even for orders over €150.
IOSS is an electronic portal for handling VAT on EU imports. What this means for you: We include VAT in all prices and handle customs. Your orders ship DDP, so you pay nothing extra on arrival.
You'll receive confirmation emails when your order ships. Gift card purchases don't count towards free delivery. We cannot deliver to military addresses in EU countries. Problems? Contact us.
Promo code - 5% Off your First Order
This purple toning damage repair shampoo instantly erases unwanted yellow tones from blonde hair in just one wash. Formulated with salon-strength purple micro-pigments, it acts as a cult favourite purple shampoo to banish brassy tones and keep blonde tones icy.
Featuring unique Opti-Plex technology, this shampoo penetrates deep into the hair's core to reconstruct bonds after chemical, styling, and environmental damage, resulting in hair that is 95% stronger* and 10x smoother with double the softness**.
Developed with FragranceFuse™ technology, this fragranced shampoo infuses each strand with an explosion of fragrance that lasts for 24 hours.
BANISH BRASSY TONES IN ONE WASH
Contains our max-strength violet micro-pigments that instantly knock out brassy tones.
90% STRONGER HAIR AFTER ONE USE





With our Clean Blonde Damage Rewind range, brassy tones will be erased in just one wash. We recommend using this range once-twice a week depending on how often you like to tone your hair.
Clean Blonde Damage Rewind uses unique Opti-PLEX technology to reconstruct bonds after damage, leaving your hair 90% stronger than before. Our Clean Blonde original will tone your hair without this protective element.
Category: Haircare
Skin Type: All Skin Types
Texture: Shampoo
Routine Step: Cleanse
Scent: Fragranced (FragranceFuse™ technology)
EAN: 5060420335545
Release Date: 31 August 2018
From our door to yours—rely on our global network for quick and secure delivery, wherever you are.
Your satisfaction is our priority. Enjoy free returns within 30 days, making every purchase completely risk-free.
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BANISH BRASSY TONES IN ONE WASH
Contains our max-strength violet micro-pigments that instantly knock out brassy tones.
90% STRONGER HAIR AFTER ONE USE





With our Clean Blonde Damage Rewind range, brassy tones will be erased in just one wash. We recommend using this range once-twice a week depending on how often you like to tone your hair.
Clean Blonde Damage Rewind uses unique Opti-PLEX technology to reconstruct bonds after damage, leaving your hair 90% stronger than before. Our Clean Blonde original will tone your hair without this protective element.