Jerome Russell Bblonde Ice Blonde Permanent Hair Dye

Achieve a beautiful, radiant platinum blonde hair colour with this Bblonde Ice Blonde Permanent Hair Dye from the UK's No.1 Blonding Brand. Developed by professionals over 30 years ago, these products are formulated with the highest quality ingredients to deliver salon-quality results at home.

Key Benefits:

• Professional Results: Blends away greys for vibrant blonde hair, offering professional salon-quality results.
• Nourishing Formula: Formulated with Brazil Nut oil to nourish dry hair, promoting a healthy and silky shine.
• Hair Strengthening: Enriched with bond-building technology and an oil-delivering system, acting as a conditioner and strengthener.
• Kind to Hair: This permanent hair dye is vegan friendly and free from ammonia for gentle care.
• Colour Performance: Delivers vibrant icy blonde shades on pre-lightened and naturally blonde hair.

Application Guide:

Apply permanent hair dye to dry, unwashed, and detangled hair. Avoid shampooing right before coloring. Start application at the roots, then apply the remaining dye through the lengths and ends of your hair. Massage gently to saturate. Split your hair into sections, starting at the back and working forward to ensure even coverage and avoid skin smearing. Let the dye develop for 30 minutes for standard application, or 45 minutes for maximum gray coverage. Rinse out the dye with conditioner and water, then completely dry your hair.