L'Oréal Paris Preference Vivids Permanent Hair Colour - Blue Black 1.102
L'Oréal Paris Preference Vivids Permanent Hair Colour - Blue Black 1.102
L'Oréal Paris Preference Vivids Permanent Hair Colour - Blue Black 1.102
L'Oréal Paris Preference Vivids Permanent Hair Colour - Blue Black 1.102
L'Oréal Paris Preference Vivids Permanent Hair Colour - Blue Black 1.102
L'Oréal Paris Preference Vivids Permanent Hair Colour - Blue Black 1.102

L'Oréal Paris Preference Vivids Permanent Hair Colour - Blue Black 1.102

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£9.99
Sale price
£9.99
Regular price

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Long-Lasting ColourHigh Intensity Colour
L'Oréal Paris Preference Vivids Permanent Hair Colour - Blue Black 1.102
L'Oréal Paris Preference Vivids Permanent Hair Colour - Blue Black 1.102
L'Oréal Paris Preference Vivids Permanent Hair Colour - Blue Black 1.102
L'Oréal Paris Preference Vivids Permanent Hair Colour - Blue Black 1.102
L'Oréal Paris Preference Vivids Permanent Hair Colour - Blue Black 1.102
L'Oréal Paris Preference Vivids Permanent Hair Colour - Blue Black 1.102
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L'Oréal Paris Preference Vivids Permanent Hair Colour - Blue Black 1.102

Regular price
£9.99
Sale price
£9.99
Regular price

From the Manufacturer

Permanent hair colour

Preference Vivid Hair Colour

Intense Colour for an Individual Look

From Vivid Violet to Cherry Red, Smokey Silver and radiant Rose Gold - L'Oréal Paris Colorista has had a makeover and is now L'Oréal Paris Preference Vivids: 14 shimmering shades of high-intensity, bold colour that hold for up to 8 weeks*. Preference Vivids combine our loved Preference Liquid Gel technology with dyes individually selected by our colour experts for up to 3X shinier hair and luminous colour you can trust. Be colour safe and always do your 48-hour patch test. *INSTRUMENTAL TEST

Before and after hair colour

New Preference Vivid Colours

3X shinier hair and a luminous colour result you can trust

L'Oréal2
L'OréalRevamp
L'Oréal3
L'OréalBenefit
How long will this hair colour last?

Preference Vivids comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks.

What is the difference between Vivids and Colorista?

Colorista is now Preference Vivids! These are the same shades with a new look. Get high intensity with a bold colour.

Can I achieve this look on my dark hair?

As a rule of thumb, if you have dark hair and want to achieve a bold light colour, you will need to use bleach first. Check our very own Preference Platinum 9L Lift Bleach to create the perfect base for your vibrant transformation!

Product Details

Category: Haircare

Skin Type: All Skin Types

Texture: Liquid Gel

Routine Step: Colour Application

Scent: Fragrance

Key Ingredients
  • UV Filter: For long-lasting radiance and colour.
  • Vitamin E Derivative: Contributes to long-lasting radiance and shine.
How to Use
  • Protect hands and shoulders. Pour contents from colouring bottle into developer bottle, close and shake.
  • Part your hair into small, even sections, apply colour using applicator tip (see instruction leaflet for development time).
  • Follow with conditioner, then rinse.
Full Ingredients (INCI)
1241807 - Colour Gel: Aqua / Water , Alcohol Denat. , Peg-4 Rapeseedamide , Glyceryl Lauryl Ether , Deceth-3 , Propylene Glycol , Laureth-5 Carboxylic Acid , Ethanolamine , Dipropylene Glycol , Hexylene Glycol , Ammonium Hydroxide , Poloxamer 338 , Toluene-2,5-Diamine , 5-Amino-6-Chloro-O-Cresol , 2,4-Diaminophenoxyethanol Hcl , Oleyl Alcohol , M-Aminophenol , Thioglycerin , Ammonium Thiolactate , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Edta , Erythorbic Acid , Parfum / Fragrance. (F.I.L. Z281719/1). 1190015 - Developer CREAM: Aqua / Water , Hydrogen Peroxide , Cetearyl Alcohol , Sodium Salicylate , Trideceth-2 Carboxamide Mea , Phosphoric Acid , Ceteareth-25 , Tetrasodium Etidronate , Tetrasodium Pyrophosphate , Glycerin. (F.I.L. C202321/2). 1217043 A - Post Vivid Colour Conditioner: Aqua / Water , Cetearyl Alcohol , Glycerin , Behentrimonium Chloride , Candelilla Cera / Candelilla Wax , Amodimethicone , Cetyl Esters , Isopropyl Alcohol , Tocopheryl Acetate , Sodium Pca , Phenoxyethanol , Ethylhexyl Salicylate , Trideceth-6 , Chlorhexidine Digluconate , Limonene , Camelina Sativa Seed Oil , Linalool , Benzyl Alcohol , Benzyl Benzoate , Geraniol , Cetrimonium Chloride , Citronellol , Hexyl Cinnamal , Amyl Cinnamal , Parfum / Fragrance. (F.I.L. C232981/1).
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EAN: 3600524015114

Release Date: 14 January 2021

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From the Manufacturer

Permanent hair colour

Preference Vivid Hair Colour

Intense Colour for an Individual Look

From Vivid Violet to Cherry Red, Smokey Silver and radiant Rose Gold - L'Oréal Paris Colorista has had a makeover and is now L'Oréal Paris Preference Vivids: 14 shimmering shades of high-intensity, bold colour that hold for up to 8 weeks*. Preference Vivids combine our loved Preference Liquid Gel technology with dyes individually selected by our colour experts for up to 3X shinier hair and luminous colour you can trust. Be colour safe and always do your 48-hour patch test. *INSTRUMENTAL TEST

Before and after hair colour

New Preference Vivid Colours

3X shinier hair and a luminous colour result you can trust

L'Oréal2
L'OréalRevamp
L'Oréal3
L'OréalBenefit
How long will this hair colour last?

Preference Vivids comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks.

What is the difference between Vivids and Colorista?

Colorista is now Preference Vivids! These are the same shades with a new look. Get high intensity with a bold colour.

Can I achieve this look on my dark hair?

As a rule of thumb, if you have dark hair and want to achieve a bold light colour, you will need to use bleach first. Check our very own Preference Platinum 9L Lift Bleach to create the perfect base for your vibrant transformation!