About Us
Founded by Thea Green MBE in 1999, Nails.INC has quickly become one of the most innovative independent beauty businesses on the market. The journey began when Thea was traveling back and forth from the US and spotted a gap for speedy efficient manicures complete with a fashionable, high-quality nail polish.
With a series of industry accolades due to its market product shades and collaborations with the likes of Victoria Beckham, Diane Von Furstenberg and Alexa Chung, Nails.INC continues to lead the way in the nail category.
In 2017 Thea launched INC.redible Cosmetics, the sister brand which encapsulates the premium essence of Nails.INC but for superpowered beauty products with a mission to make every single person feel their most INC.redible self.
“I wanted to create a beauty collection that not only simplifies your makeup routine but also adds a little fun back into it.”
Both brands are cruelty free and nearing 100% vegan, making big steps to ensure every product is as it possibly can be.
Thea’s most recent venture is Holler and Glow, a super fun, sassy bathing and body brand designed for all ages. This brand is perfect for the conscious shopper looking for vegan, cruelty free and products all with an accessible tag.
In 2017 Thea launched INC.redible Cosmetics, the sister brand which encapsulates the premium essence of Nails.INC but for superpowered beauty products with a mission to make every single person feel their most INC.redible self.
“I wanted to create a beauty collection that not only simplifies your makeup routine but also adds a little fun back into it.”
Both brands are cruelty free and nearing 100% vegan, making big steps to ensure every product is as it possibly can be.
Thea’s most recent venture is Holler and Glow, a super fun, sassy bathing and body brand designed for all ages. This brand is perfect for the conscious shopper looking for vegan, cruelty free and products all with an accessible tag.
