Brighten & Intensify your colour with PRO:VOKE Brightening Shampoo
From the #1 purple brand in the UK.
This toning treatment shampoo & conditioner duo brightens coloured, natural or highlighted platinum, blonde, white and grey hair, resulting in vibrant, dazzling shine. For visibly brighter hair after just one wash.
The Shampoo is specially formulated with both violet and blue pigments to intensely neutralise brassy, yellow tones and treat colour fading and dullness.
The conditioner is formulated with restorative proteins from our keratin repair complex, this rich and creamy conditioner targets dry, damaged hair to help rebuild and protect its structure. Combined with a nourishing blend of anti-ageing properties and optical brighteners, hair is left smooth, moisturised, and shiny.
Visible results in 1 wash.
Creates dazzling shine.
Neutralises brassiness.
Use every other wash.








