PurePlex Blonde Bond Reconstructing Shampoo

This professional toning formula is a gentle, sulphate-free shampoo designed to restore the brightness of natural blonde, pre-lightened, white, and grey hair. Formulated with AMINOFIX Bond Reconstructor and violet colour-correcting pigments, it effectively neutralises unwanted yellow and brassy tones.

This shampoo helps repair previous damage by rebuilding the hair’s natural structure, leaving hair noticeably brighter, stronger, and cleansed of impurities. It restores strength, suppleness, and volume, resulting in hair that looks and feels significantly healthier.

Key nourishing ingredients include Shea Butter & Argan Oil, which hydrate the hair, leaving it smoother, softer, and with a lustrous shine. PurePlex purple shampoo also protects hair health from harmful ultraviolet rays and colour fading while maintaining the perfect shade of blonde.

For best results, use in conjunction with PurePlex Blonde Conditioner. Use as frequently as needed. Always follow on-pack instructions.