About Us
We are cruelty free, and always have been! We also make it a point to work with cruelty-free
We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors, and economic statuses. So basically, no matter who/where you are in life, we have a product for you, Wild One.
Wet n wild’s 666 lip liner has a huge cult-following of makeup artists and celebrities. It has been named the lip liner of choice that matches every skin tone.





