Hydration Elation
Scheduled maintenance with this deep-down hydrating and fortifying treatment is a must for strong, shiny, soft, springy coils and curls. This rich penetrating conditioner is an exceptional composition of extracts of coconut, sugar cane, green tea, apple and lemon, shea butter, vitamin E and hair fortifiers.
Benefits
Moisturizes deep within the hair shaft
Smooths and aligns cuticle layer
Strengthens weak areas and repairs split ends
Promotes shine
Infused with pure herbal ingredients that stimulate the scalp and hair roots
Helps promote healthy hair growth from the follicular level
Enhances manageability and overall hair health
Treat your hair every 2 to 3 weeks (or even more frequently, depending upon the condition of your hair and what you do to it).
Ingredients
Aqua/Water/Eau, Cocos Nucifera (Coconut) Oil, Betaine, Cetyl Esters, Cetyl Alcohol, Glycerin, Quaternium-91, Cetearyl Alcohol, Cetrimonium Methosulfate, Butyrospermum Parkii (Shea) Butter, Phytosterols, Mangifera Indica (Mango) Seed Butter, Cocos Nucifera (Coconut) Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Camellia Oleifera Leaf Extract, Pyrus Malus (Apple) Fruit Extract, Citrus Limon (Lemon) Peel Extract, Saccharum Ocinarum (Sugar Cane) Extract, Fragrance/Parfum,Tocopheryl Acetate, Caprylyl Glycol, Phenoxyethanol, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1, Trideceth-6, Sodium Benzoate, Caprylic/Capric Triglyceride, Abies Balsamea (Balsam Canada) Resin, Limonene.
Ingredients
Aqua/Water/Eau, Cocos Nucifera (Coconut) Oil, Betaine, Cetyl Esters, Cetyl Alcohol, Glycerin, Quaternium-91, Cetearyl Alcohol, Cetrimonium Methosulfate, Butyrospermum Parkii (Shea) Butter, Phytosterols, Mangifera Indica (Mango) Seed Butter, Cocos Nucifera (Coconut) Fruit Powder, Citrus Reticulata (Tangerine) Fruit Extract, Camellia Oleifera Leaf Extract, Pyrus Malus (Apple) Fruit Extract, Citrus Limon (Lemon) Peel Extract, Saccharum Ocinarum (Sugar Cane) Extract, Fragrance/Parfum,Tocopheryl Acetate, Caprylyl Glycol, Phenoxyethanol, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, PPG-1, Trideceth-6, Sodium Benzoate, Caprylic/Capric Triglyceride, Abies Balsamea (Balsam Canada) Resin, Limonene.
About us
As. I. Am.
This is our slogan and our truth.
As I Am was born out of a well-thought out, deliberate and caring process.
Dr. Ali N. Syed, a master hair care chemist and entrepreneur, began to hear it more and more as he traveled the world.
In 1984, he started Avlon out of his own garage. Avlon grew quickly and became a popular brand for professional hair stylists around the world.
But in the mid 2000's, women of color with naturally coily and curly hair textures, began asking more and more
It took no less than a dozen professional hair care chemists, (several with Ph.D.'s), at least 10 professional hairstylists; countless happy helpers among employees and the community at large; hundreds of research & development hours and hundreds of thousands of investment dollars to make the vision a reality.
It was all so worth it, because it culminated in the birth of a wonderful array of products, aptly brand-named "As I Am".
It took no less than a dozen professional hair care chemists, (several with Ph.D.'s), at least 10 professional hairstylists; countless happy helpers among employees and the community at large; hundreds of research & development hours and hundreds of thousands of investment dollars to make the vision a reality.
It was all so worth it, because it culminated in the birth of a wonderful array of products, aptly brand-named "As I Am".
