How does Blonde Perfecting Purple Shampoo work?

Moroccanoil Blonde Perfecting Purple Shampoo deposits violet pigments to counteract yellow and orange hues, enhance the depth and dimension of your hair colour, and provide a natural-looking sheen that revives highlights.

Who can use Blonde Perfecting Purple Shampoo?

This shampoo is suitable for all hair types and formulated to work on blonde, lightened (including lightened brunettes), and grey hair.

How long do I leave Blonde Perfecting Purple Shampoo in my hair?

This shampoo should be massaged through wet hair and scalp like any other shampoo, then left on for 3–5 minutes. Follow with your favourite Moroccanoil conditioner.

What causes brassiness?

Going blonde can expose yellow tones, just as lightening dark hair can expose orange tones. Even grey hair is prone to yellowness due to environmental factors. In these cases, the exposure of underlying pigments may lead to unwanted brassiness.

What else do I need to know?

This sulfate-free and color-safe formula is not only gentle, it also contains ArganID technology to infuse argan oil deep into the hair's cortex, helping to seal the cuticle and impart brilliant shine.