Intensify your colour with GO:ICY
PROVOKE New Colour Intensifying Shampoo & Conditioner transforms your dull blonde into an intense extra light platinum blonde
PROVOKE GO:ICY Platinum Effect Shampoo & Conditioner
Go 2 shades lighter for an icy platinum look in just 1 wash*. Go Icy Shampoo & Conditioner has our most intensive formulation with triple toning technology, to cool down warmer brassy tones for an extra light colour.
Enriched with keratin to deeply hydrate, leaving your hair beautifully healthy and shiny.
Suitable for light to medium blondes, and silvers
Use GO:ICY Shampoo and GO:ICY Conditioner frequently
Wet Hair
Smooth into hair
Leave for 5 minutes
Rinse
