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redken ABC serum

Merchant video

How do I use the ABC Serum?

For night and day use. Start with 2 pumps and apply to damp hair after washing for immediate smoothness. Or for a deep overnight treatment, apply a few pumps to dry hair before bed. Reapply day and night as desired, do not rinse.

Who is the Acidic Bonding Concentrate range for?

The ABC bond repair routine is suitable for all hair types and textures, for healthy-looking hair after every wash and to prevent breakage.

What are the benefits of using this serum?

The serum formula is enriched with Citric Acid, Polyglutamic Acid and Squalane help improve the strength and resilience of damaged hair by magnetizing the hair to prevent breakage. The serum is lightweight with a non-greasy finish.

Can hair be vulnerable at night? Why is overnight care necessary?

Tossing and turning in bed and rubbing against a pillowcase nightly may cause friction that stresses the hair fiber and results in tangles, frizz, and fragility. Using a serum that absorbs, strengthens and smooths helps reduce these morning issues.

Can I reapply? For example, at night and then again in the morning?

Reapply day and night as desired to maintain enviable, healthy-looking hair in between washes. Everyone's hair has different needs; some may wish to apply only once, while others prefer to reapply or layer.